HomeRoofing Contractors
Video Ads for Central Florida Roofers
Florida has 25,000 roofers. After Milton, half of them came from out of state.
We help local, FBC-compliant roofers stay booked year-round — without competing with storm-chasers or paying for shared aggregator leads. Real CPL math, honest about what works.
What's happening in Orlando + Tampa right now
The local market reality.
Florida has 25,000+ licensed roofers — the densest market in the country. Hurricanes Helene ($78.7B) and Milton ($34.3B) in 2024 drove a 47% year-over-year surge in wind-rated material demand. That's the tailwind. The headwinds are real: FBC 8th Edition (effective 12/31/2023) requires double-layer underlayment and ASCE 7-22 wind loads on 125 sections, raising legitimate-contractor cost basis. Four major insurance carriers exited 2022-2024 (Farmers, Bankers, AAA, Lexington/AIG), and remaining insurers now pay depreciated values on older roofs. AOB on residential property contracts is prohibited as of January 1, 2023. Deductible rebates are a felony under FL Statute 817.234. HB 939 (effective 7/1/2024) added door-knock disclosure and cancellation requirements. Storm chasers still flood the market post-named-storm, but the legal ground has shifted under them — and that's an opportunity for trustworthy local roofers to win on positioning, not just price.
Sound familiar?
These are the top challenges roofing contractors owners tell us about.
Storm chasers flood the market after every named storm.
Miami New Times reported 50% of displaced Floridians were targeted by post-Milton scammers. Out-of-state crews descend, undercut local pricing, and disappear — leaving homeowners with unfinished work and warranty issues. You compete with them on price you can't match.
We position you as locally-licensed, FBC-compliant, with year-round operations — not someone who shows up after a storm and disappears.
Lead aggregators sell each lead 4-5 times.
Modernize, HomeAdvisor, Angi — you're paying $80-150 per lead that's also been sold to 4 other roofers. FTC fined HomeAdvisor $7.2M in 2023 for deceptive lead marketing. The race to call first wins everything; everyone else burns money.
Owned Meta ads = exclusive leads. The CPL is higher ($116 vs $80-150) but 100% of those leads are yours.
Insurance carriers are paying less and exiting the market.
Four major carriers gone in two years. The ones remaining are paying depreciated values on older roofs and adding solar-home premium surcharges. Homeowners with denied claims often need ad-driven private-pay flow when insurance was the previous funnel.
Pivot creative to private-pay storylines (financing partnerships shown in ads, insurance navigation help) — not just 'insurance claim assistance.'
Lead-gen traps specific to roofing contractors.
These are the pitches and tactics that fail for this vertical in Central Florida — and what we do instead.
Door-to-door post-storm without HB 939 compliance
HB 939 (effective 7/1/2024) requires written disclosure and cancellation rights for residential roofing contracts solicited at the door. Non-compliance creates legal liability and homeowner distrust.
What we do instead: Inbound video ads that bring homeowners to you — no door-knocking, no compliance gray area.
Hammer & GavelNo 5-minute speed-to-lead system
In roofing, the first contractor to reach a homeowner typically gets ~70% of the job. Manual inbox-checking guarantees you lose to anyone with SMS automation.
What we do instead: SMS auto-acknowledge within 60 seconds + human follow-up call within 5 minutes. Setup + training included.
MIT/InsideSales summaryShared aggregator leads ($80-150/lead, sold 4-5x)
You compete with 4 other roofers on speed AND price. Conversion rates 5-10%. Even at $80 CPL, your true cost-per-job is often higher than $116 exclusive leads.
What we do instead: Owned Meta ads — exclusive leads with higher conversion. We track signed-job count, not just CPL.
Ads that promise 'insurance claim assistance'
Carriers are denying claims more aggressively post-Milton. Promising claim help that you can't reliably deliver creates negative reviews and FL Statute 817.234 exposure if anything reads like a deductible rebate.
What we do instead: Frame around quality FBC-compliant installs, financing partnerships, and warranty — not insurance navigation.
What we deliver for roofing contractors.
A complete video ads system tailored for this industry's reality.
What video ads CAN and CANNOT do for roofing contractors.
Video ads CAN
Build trust through drone before/after footage and homeowner testimonials post-Milton.
Create year-round pipeline independent of named-storm cycles (~$116 exclusive CPL vs $80-150 shared).
Demonstrate FBC 8th Edition compliance — a real differentiator vs storm-chaser crews.
Video ads CANNOT fix
- Fix crew capacity during named-storm surges — physics constraint.
- Fix insurance carrier underwriting decisions or denied claims on aged roofs.
- Fix material tariff spikes affecting all FL roofers in 2024-2025.
If your bottleneck is in the CANNOT column, we'll tell you on the discovery call. We'd rather lose the deal than oversell.
Questions roofing contractors owners ask us.
Case studies
We're building our case study library.
Our first case study for this vertical is in progress. We'd rather show real results than fake testimonials. In the meantime, ask us on a discovery call — we'll walk through what we're learning from active campaigns.
Simple pricing. Real results.
One 4-month engagement. Everything included. First qualified lead in 14 days or your second month is free.
Ready to stop competing with storm-chasers?
Free discovery call. We'll analyze your local competition, your typical ticket, and show you what year-round inbound looks like in your zip codes.
We only take 2 new roofing contractors clients per month.
Compliance note: We do not provide insurance claim navigation in advertising. All work claimed in ads must comply with FBC 8th Edition. FL Statute 817.234 prohibits deductible rebates. AOB on residential property contracts is prohibited.