Video Ads for Solar Companies
Homeowners are skeptical of solar. Video cuts through the noise.
Every solar company promises savings. The ones closing deals are SHOWING real installations, real savings numbers, and real homeowner testimonials on video. We build those ads for you.
Sound familiar?
These are the top challenges solar companies owners tell us about.
Door-to-door is dying. Homeowners don't open the door anymore.
Your door knockers are getting 5% contact rates. Ring cameras, 'No Soliciting' signs, and remote work mean nobody's home — or they don't want to talk. Your cost per appointment through D2D is $200+ and climbing. Turnover on your sales team is brutal.
Video ads bring appointments to you. Homeowners who are already INTERESTED in solar see your ad, watch your testimonials, see the savings math, and book a home assessment themselves. Inbound beats outbound every time.
Bought leads from lead gen companies are shared with 5 other installers.
You're paying $30-80 per lead from lead aggregators who sell the same lead to every solar company in the area. The homeowner gets 5 calls in 10 minutes. Whoever's cheapest — or fastest — wins. Your close rate on purchased leads is 5-8%.
OUR leads are exclusively yours. They come from YOUR ads, with YOUR brand, to YOUR pipeline. The homeowner only talks to you. Close rates jump to 20-30% when you're the only company they've engaged with.
Homeowners think solar is a scam or too expensive.
The solar industry has a trust problem. Too many aggressive salespeople, misleading lease agreements, and fly-by-night installers have made homeowners defensive. Even the ones who want solar don't trust the companies selling it.
Video builds trust like nothing else. A real homeowner showing their electric bill ($12/month after solar), your installation crew on a real roof, your 25-year warranty — this converts skeptics into believers.
What we deliver for solar companies.
A complete video ads system designed specifically for your industry.
Questions solar companies owners ask us.
“Solar advertising has a bad reputation. I don't want to look like those aggressive companies.”
Exactly right — and that's your advantage. We create educational, trust-building video ads that position you as the anti-aggressive-solar-company. Real installations, real savings, real homeowners. Transparency wins in an industry full of hype.
“My sales process is long — can video ads generate leads that actually close?”
Solar is a 30-90 day sales cycle, we know. The key is lead QUALITY. Our qualifying lead forms filter for homeowners (not renters), good roof condition, and genuine interest. We also track all the way through to assessment-booked — not just form submissions. Better leads = shorter cycle.
“I already buy leads. Why switch?”
You don't have to switch — you can ADD video ads. But consider: your purchased leads are shared with 3-5 competitors. Our leads are EXCLUSIVELY yours. Nobody else calls them. The homeowner engaged with YOUR brand, YOUR story, YOUR face. Close rates on exclusive leads are 3-4x higher than shared leads.
“What's the ROI if my average install is $20-25K?”
At $50/day ad spend and a $40 CPL, you'd get ~37 leads/month. With a 25% assessment rate and 30% close rate, that's ~3 new installations per month = $60-75K in revenue against ~$3,500 total monthly investment. Most solar companies see 10-15x ROI within 90 days.
Simple pricing. Real results.
One 4-month engagement. Everything included. First qualified lead in 14 days or your second month is free.
Ready to fill your calendar?
Free discovery call. We'll analyze your market, show you sample scripts, and build a custom strategy — before you pay a dime.
We only take 2 new solar companies clients per month.
Book Your Free Discovery CallNo commitment. No credit card. Just a conversation about growing your business.